%0 Journal Article %A Nedev, Bozhidar Nedev %D 2021 %J Journal of Business Accounting and Finance Perspectives %@ 2603-7475 %V 3 %N 1 %P 5 %T Cultural Specifics and the Momentum Effect on the Bulgarian Stock Exchange %M doi:10.35995/jbafp3010005 %U https://jbafp.archive.jams.pub/article/3/1/124 %X This article analyses the relationship between the documented momentum effect on the Bulgarian Stock Exchange and the cultural characteristics of Bulgarian society on the basis of the 6-Dimensions Culture Model by Hofstede. Derived are possible behavioural biases, that could cause investors to underreact to firm-specific information, resulting in short-term return predictability. Outlined are implications for the relation between the rising of momentum effect and low individualism index, as identified on the Bulgarian Stock Exchange (BSE).