TY - EJOU AU - Nedev, N. Bozhidar TI - Cultural Specifics and the Momentum Effect on the Bulgarian Stock Exchange T2 - Journal of Business Accounting and Finance Perspectives PY - 2021 VL - 3 IS - 1 SN - 2603-7475 AB - This article analyses the relationship between the documented momentum effect on the Bulgarian Stock Exchange and the cultural characteristics of Bulgarian society on the basis of the 6-Dimensions Culture Model by Hofstede. Derived are possible behavioural biases, that could cause investors to underreact to firm-specific information, resulting in short-term return predictability. Outlined are implications for the relation between the rising of momentum effect and low individualism index, as identified on the Bulgarian Stock Exchange (BSE). KW - G40 KW - G41 KW - G11 KW - G12 DO - 10.35995/jbafp3010005